In addition to quality assurance, ease of use is a general requirement of the rural consumers in ghd iv styler products; many farmers do not like the range of buttons and complex functional GHD. The survey shows that 51.91% of rural households only use the automatic washing machine or microwave oven on the main button, bought some button after never used and do not know how to use. 54.96% of rural households buy GHD, select the button a little less simple, practical, functional GHD. The little things just buy to buy big things to see the brand.
Numerous ghd brand, the friends of farmers began to brand awareness. In the cheap is no longer the most important selling point of the rural market, a number of affordable, people familiar with the GHD brand is very popular in rural areas. In contrast, the young farmers of the GHD brand awareness are further enhanced. The Shili Jiang tells us: Many young farmers marriage had come prepared, the specified requirements to the mall to buy a particular brand, if temporarily out of stock, they would rather wait a few days. An interesting phenomenon is that GHD reputation is very important in the rural market.
Our survey shows that 23.66% of people listening to an acquaintance to buy. If the villagers heard a ghd straighteners brand's TV has quality problems, 86.77% of people choose to even if the price is cheaper, I would not buy it. In this regard, Xiao Liang, Zhejiang Industrial and Commercial University associate professor of logistics professionals, farmers due to limited knowledge and information obtained, the convergence of consumer and the herd mentality will be more strong reputation in fact, is a concrete manifestation of the GHD brand in rural areas. This requires dealers to provide to the rural market, GHD is indeed of excellent quality, not just low price.
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